(Solo Presentation) 15 Trillion Yen Market in 2030! Improving the Lodging Experience of Foreign Tourists to Japan
Information
With the revival of inbound travel to Japan in 2023, the amount of inbound consumption reached an all-time high of approximately 5.3 trillion yen, and is expected to reach approximately 8 trillion yen in 2024.
The government has announced the goal of increasing the number of foreign visitors to Japan to 60 million and the amount of consumption to 15 trillion yen by 2030. In this way, expectations are high as the importance of accommodating inbound tourism is increasing.
The hotel industry has taken the lead with various initiatives to capture inbound demand.
WOVN, which has supported foreign market acquisition through the multilingualization of more than 18,000 websites and apps, will discuss the changes in inbound travel to Japan post-Covid and the key points of conveying information in multiple languages when accommodating foreign visitors.
